WeFixGaps
Branding & Content Writing
As of now, nearly 40% of adolescent girls in the age group of 14-18 years in India are not attending school, while 30% of girls from the poorest families have never set foot in a classroom.
Furthermore, Less than 1% of women have access to basic personal empowerment and personal protection training opportunities. Herein, there exists a gap. WeFixGaps wants to build a mindset of a can-do attitude by providing the essential tools; Along with an approach that is different and unique.
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Our Approach
WeFixGaps partnered with us to define their brand around the idea of “filling in the gap”. From purpose to tactical solutions, the brand is positioned to help those who learn and think differently to thrive at home, at school, and in life. To invite a new audience to WeFixGaps, the visual and verbal identities are designed to bring people in and equip them to face challenges head-on. A platform for elevating all with a new purpose to support key audiences- Families, Young Adults, Women and children.
Developing an organization’s brand means portraying its personality and how they want to be seen. We stitch each piece of information to communicate the overall image the organization wants to project. A strong brand identity- the messaging, and voice that establishes a unique brand value to its audience) in place to develop a strategy effective for brand positioning.
