SHKE
Social Media Management, Content Writing
SHKE is a reimagined co-working space in Kolkata which sought to create a creative ecosystem for business innovation manifestation and growth. They provide an ensemble of coworking & business innovation services helping build and expand businesses through exclusive partnerships and collaborations.
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Our Approach
Its Creative system includes Five distinct parallels - Community, Hospitality, Collective Thinking, Health & Nutrition, and Technology. This system accelerates business potential and progress.
Social Media Launch
Planning a launch on social media is an opportunity to set the brand tone and to attract new markets, make sales and convert the existing audience into customers. Unlike the usual route, social media means brands can reach thousands of potential customers. However, it is not as easy as sharing a single post on launch day. TACT devised a successful product launch with careful planning and preparation.
1. Setting clear goals is essential for a social media campaign to increase brand awareness, improve brand perception, and drive new customers to join the exclusive SHKE community.
2. Timing is everything when it comes to launching on social media. By breaking it down per day, or pre-and post-launch, we brainstorm creative ways to incorporate the SHKE campaign without having dull, repetitive content.
3. Our fresh creative Direction sets the tone for the SHKE campaign at-a-glance and is also a great way to visually tie their launch together.
Your direction included two key elements: visual style and a campaign message. It includes a colour palette, inspirational imagery, a design style guide, and templates that will work across their social channels.
Website Content Writing and Planning
TACT process of planning, writing and editing web content, typically for digital marketing purposes, adds an edge to SHKE's brand personality and tone. The writing conveys meaningful, helpful, and insightful messages to inspire and move an audience to take action — that action being a final sale.
The result is simple, but the thoughts behind is more complex and multi-tiered:
1. Advertising – Content writing for websites ties the information for people seeking with the company that might find it useful.
2. Reputation – Companies pride themselves on their credibility. By writing content for the web and then posting it on their blog pages, they can demonstrate their expertise in their respective industries.
3. Search Engine Optimization (SEO) – By using SEO practices for website content writing, your audience is more likely to be able to find your webpage.
4. Connection to Customers – content writing for websites provides an emotional link between potential customers and the people and organizations that can provide them with the services or information that they want.
