Orange Republic
Branding & Social Media Management
Orange Republic partnered with TACT for building an online community on social media. The new aesthetic is a blend of information and minimalism.
Orange Republic is a friend to help adults through the toughest and most fun time of their lives- Parenthood. It is creating a community for conscious people while seeking to disrupt the myths.
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Our Approach
It is creating a community for conscious people while seeking to disrupt the myths. The company’s mission is to inspire everyone to love taking care consciously. After chatting with busy young parents, we delivered an efficient and interactive experience that doesn’t skimp on fun. Above all, their social media content reflects their core values with a personal touch.
We introduced playful illustrations that explore discovery, nature and kid-friendly textures and colours. As a result, we diversified Orange Republic’s colour palette.
Therefore, it mixes neutral yet engaging shades inspired by the name, tying together the core principles of the brand. We know that the millennium parents are always on the go so it was important to provide them with crisp clear messaging.
