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BALA the label

Social Media Management

Bala is a sustainable luxury womenswear label. They strive to retain the dying craft of India and India's old-world charm by merging it with contemporary designs and styling targeted toward the globalised young fashionista all the while working with industrial waste and plant-based fibres.

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Our Approach

TACT was approached to help the brand establish a strong brand identity, including a unique visual identity, graphic elements, content writing and brand video.
With robust and powerful eCommerce solutions in mind, we curated engaging social media platforms, while ultimately defining their visual identity.

A traditional yet gripping layout was used for their social media platforms in combination with the exquisite colour palette and design elements to showcase the quality and entice the audience. 

We focused on seamless functionality and an effortless shopping experience across smaller devices with responsive design. Furthermore, we optimized the social media pages to make the viewing experience less cluttered and easier for people to scroll and swipe. 

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